About Us

ABOUT US

Community sport brings people together. It builds friendships, strengthens communities and creates moments that matter.

‍At FrogBox, we're building technology that helps sporting organisations bring those moments to more people. Through video, sports data and digital experiences, we help connect leagues, clubs, participants, volunteers and fans in ways that grow participation, strengthen communities and create lasting value.

Born from cricket. Built for more.

Working alongside clubs and governing bodies in cricket shaped the way we think about sports technology.
While much of the video capture industry focused on performance analysis, we focused on helping communities experience sport together. That thinking inspired everything that followed, from simple match day streaming and automated highlights through to connected digital experiences that make community sport easier to deliver and more engaging to follow.

As more clubs, competitions and governing bodies adopted FrogBox, so did our understanding of the opportunity.

We realised community sport needed more than great video. It needed connected digital infrastructure that made it easy to capture, organise, discover and share every match, every highlight and every story.

Today, that same vision continues to drive FrogBox as we expand beyond cricket, helping more sports strengthen participation, engagement and connection through technology purpose-built for community sport.

Trusted across community sport

From local volunteers streaming weekend matches to national governing bodies shaping the future of their sport, FrogBox is proud to support organisations at every level of community sport.

2k +

Clubs subscribed

Community Clubs streaming with FrogBox every week.

10K+

Clubs Streamed

Every season, thousands of clubs appear on FrogBox.

150k+

Live Streams

Proven at delivering community sport at scale.

100M+

Sponsor impressions

Helping clubs create more value for local sponsors.

86.5%

Volunteer success

Most volunteers stream successfully without needing help.

93%

Annual customer retention

Clubs choose FrogBox season after season.

Building what’s next

Community sport continues to evolve, and so does FrogBox. Our investment is focused on technologies that help sporting organisations deliver better experiences, strengthen engagement and unlock new opportunities for growth.

Platform Capability

Media & Fan Engagement

More Sports, More Markets

Meet the team

FrogBox is led by an experienced executive team spanning strategy, finance, technology, customer success, innovation and commercial growth.

Rob Knee

Chief Executive Officer

Rob leads strategy, commercial growth and international expansion at FrogBox.

Having experienced community sport as a player, volunteer, Club President and Life Member, Rob understands the important role local clubs play in bringing communities together. After working with organisations including Cricket Australia and Tennis Australia, he founded FrogBox with a vision to help sporting organisations use technology to celebrate local heroes, grow participation and strengthen the communities they serve.

Peter Macaulay

Chief Financial Officer & Chief Innovation Officer

Peter leads finance, innovation and long-term investment at FrogBox.

Peter is a pioneer in Australian Sports Technology founding InteractSport in the early 2000’s and was one of the developers of the MyCricket and many other sports management platforms which revolutionsed the space. With an engineering background, Peter was the lead designer of the first FrogBox streaming kit and the lead engineer in the development of the award winning FrogBox V2 sports camera. Peter’s focus on innovation and business growth also extends to his role as CFO, where he leads FrogBox’s financial strategy.

Renee Howes

Chief Customer Officer

Renee leads customer success, strategy and growth at FrogBox.

With more than a decade of experience scaling high-growth SaaS businesses, Renee brings deep expertise in customer strategy, commercial growth and scaling customer operations. Having grown up playing competitive sport, she also brings a firsthand understanding of the communities FrogBox serves. Working alongside thousands of clubs, competitions and governing bodies, Renee has helped shape FrogBox’s evolution from a cricket streaming platform into a global sports technology company, ensuring customer and market insight continues to influence product direction, service delivery and the growth of the business.

Justin Cook

Chief Technology Officer

Justin leads engineering and technology at FrogBox.

Justin has been building software since 2011, working in Melbourne and London, up and down the full stack. He believes technology should be practical, reliable and genuinely fun to use - which matters when the platform is trusted to score or stream hundreds of thousands of matches each year and has delivered millions of highlights back to local sport. A lifelong competitive sportsperson and still playing club cricket, Justin keeps the engineering team close to the volunteers and clubs its products are built for.

Zac Goodchild

Head of Commercial Operations

Zac leads commercial operations and partnerships at FrogBox.

With a lifelong connection to community cricket and more than seven years working in Cricket Australia's High Performance department, Zac has developed a deep understanding of sport at every level. As Head of Commercial Operations, Zac has helped build FrogBox into a leading sports technology company. He leads commercial strategy and partnerships, building genuine relationships with clubs, governing bodies and strategic partners to deliver practical technology solutions that grow participation, enhance engagement and celebrate community sport.

Daniel Carrion

Principal Engineer

Daniel leads technical innovation at FrogBox.

With more than 20 years of experience in technology and engineering, Daniel brings deep expertise in building and scaling complex platforms. As Principal Engineer, he helps shape FrogBox’s long term technical direction across architecture, engineering standards and platform reliability, while leading innovation across AI and computer vision to combine video and sports data, automate content creation and unlock new experiences from every match.